Customized Ecommerce Website – The Internet affects all areas of our lives. We use it for socializing, entertainment, work and research. We also use it for shopping.
There is now a generation of adults who have only known a world where the Internet exists, and as they and the generations that follow spend more money, e-commerce will continue to grow. Currently, 43% of shoppers use the internet and social media to research products before they buy, and by 2024, e-commerce revenue will reach $476 billion in the US.
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Sellers cannot afford to stay offline if they want to reach customers. E-commerce websites empower businesses to reach new markets and gain resilience by selling if their brick-and-mortar stores have to close. If you’re just starting a business, an e-commerce site can provide you with a worldwide market and brand recognition before opening a brick-and-mortar store.
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Starting a dedicated e-commerce website gives you the ability to control every aspect of your customer experience, from branding to shipping and customer service. You can choose to build it yourself or go with a developer, but either way, knowing the process can help you make an informed choice so that you end up with a website that is optimized for selling your products.
E-commerce is growing every day and offers businesses unique opportunities to connect with their target audience. A well-designed e-commerce site can benefit from providing convenient shopping options for consumers.
Online store sales are expected to reach 22% of global retail sales in 2023, compared to 14.1% in 2019.
Although some of this growth is driven by the creation of more e-commerce sites, most of it is due to changing shopping trends. Business owners can take advantage of this global phenomenon by giving customers the opportunity to buy as soon as they decide on a product, and also reach overseas consumers through international sites and shipping.
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An estimated 11.5% of sales in the first quarter of 2020 were e-commerce sales. The impact of COVID-19 means more people are shopping online, and e-commerce sales continue to grow throughout the year. As more consumers shop online, there are opportunities for business owners to demonstrate that the best e-commerce sites offer great online services, building loyalty for a post-Covid-19 world.
It is clear that the growth of e-commerce brings many benefits to the bottom line of a business, but there are many reasons to create an e-commerce business. An online presence gives businesses ample opportunities to create connections that lead to growth.
For many companies, especially small businesses and startups, it can be difficult to reach customers in new markets with just a storefront. An e-commerce site allows you to reach new customers online that you would not be able to reach through regular sales alone.
Online businesses can also directly influence the customer journey by creating a unique shopping experience through videos, stories and personalized service. The buying encounters do not have to end at the cash register, because you can reach customers through email marketing or social networks. These extraordinary experiences go a long way in convincing customers that online shopping offers inclusive opportunities that brick-and-mortar stores typically do not.
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If you sell on an online marketplace, such as eBay or Amazon, your products are listed generically and often use market brands. Some customers may not even realize they are buying from you and therefore will not learn about your brand. Building your own e-commerce website gives you control over how your products are presented. Your customers remember you, not the market.
Building an e-commerce website can be simpler than you think. There are now e-commerce solutions that do most of the work for you, but you still need to understand what is on offer and what your website needs. If you do enough research, you can make decisions that lead to a great site that grows and evolves with you for years to come.
Finding the right eCommerce website builder is the first step on your journey. It is important to have one that can meet the needs of your products and brand.
There are three main types of e-commerce platforms to choose from, which suit different types of businesses and have different functionalities. Here’s what you need to know:
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As the name suggests, open source platforms offer their source code freely to anyone who wants to use it. It is free to install and can be customized. However, open source platforms usually require advanced coding knowledge to use properly. Security breaches are also a concern, and users often have to hire people dedicated to maintaining security, which can end up costing more than subscribing to another type of platform.
SaaS, or software as a service, is an e-commerce platform offered as a subscription service. These systems are generally easy to use, scalable and have robust security. Because they are designed specifically for e-commerce, they can manage logistics processes, such as payments and payment processing.
Pricing is a concern with SaaS, as there are monthly subscription fees, transaction fees, and plug-in application costs. Some services may also have limited branding, which limits your creativity when designing. Websites built on Wix, for example, have “Powered by Wix” at the bottom of the screen, so you’re not just promoting your brand, you’re sharing the focus with Wix. Premium services usually give you more freedom to create your own look and feel that reflects your brand.
Headless Store separates the shopping cart and the page view layer for e-commerce. This means you can use a content management system (CMS), digital experience platform (DXP), progressive web application (PWA), or other technology on the front end and power it with an e-commerce engine on the back end.
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A headless shop enables rapid execution of customer-centric changes and gives businesses creative control. It also enables companies to get to market faster, with lower total costs, and businesses gain increased control over their stores while outsourcing security and PCI compliance.
Ecommerce web hosting is where your data is stored. This can have security and cost implications, so take the time to understand your options.
Cloud hosting refers to e-commerce sites that are hosted off-site. It is usually offered by SaaS or headless commercial companies. The platform manages uptime, as well as updates, patches and upgrades that help keep websites secure. Open source solutions may also have a cloud option that includes hosting costs, but will still require security to be maintained by the merchant.
On-premise hosting refers to e-commerce websites that are hosted on company-owned servers and are usually hosted with open source solutions. The company needs to have server space, handle installation and hire people to take care of it to ensure the site stays live and secure. This is usually more feasible for large corporations.
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Several systems must work seamlessly to give your customers the best e-commerce experience. See how your preferred e-commerce platform performs in the following areas to ensure it performs optimally now and in the future.
Make sure the platform works consistently and has a good uptime record, so your website is available when customers want to buy. Unlimited API calls make your website easy to manage, and fast loading pages give users the best experience.
Can the platform meet your current traffic needs? Does it have the ability to grow with you as your business expands? Does it handle big days like Black Friday and Cyber Monday?
More consumers are shopping on mobile devices, so it’s essential that your platform can optimize your website for a great mobile experience. Look for ways to improve the customer experience through mobile technology, such as geolocation, which helps customers find the nearest store.
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The platform must be able to protect your data and that of your customers. SaaS solutions include security, such as SSL and PCI, as part of their monthly plans. Self-hosted and open source solutions require you to have a better understanding of security, because there is a greater chance of attack.
Your website image is the foundation of your online store. Options specifically designed for e-commerce give you more options and room to grow than generic website builders with an e-commerce plugin. Here are some to consider:
Is a SaaS solution known for being scalable. It has 24/7 customer support, with priority support available for large accounts. There are many built-in features. Multi-layered security keeps data safe, and local payment methods attract customers from around the world. Supports headless, so brands can deliver API-driven experiences via CMS, DXP, app, device or custom front-end – while running a commerce engine.
Shopify is another SaaS solution that is fully hosted and known for being quick and easy to set up. They have a wide variety of accessories, but if you need to use a lot, the price can add up quickly. Shopify can handle a large number of transactions per minute, so it can easily handle traffic spikes.
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Magento is a self-hosted solution, so you have complete creative freedom; However, you need someone with coding knowledge to use the platform. It has a wide variety of integrations and can handle instant purchases and product suggestions.
WooCommerce is an open-source WordPress plugin, so
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